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HOW YOUR SUITS CAN STAY COOL  IN 6 EASY WAYS

HOW YOUR SUITS CAN STAY COOL  IN 6 EASY WAYS

HOW YOUR SUITS CAN STAY COOL  IN 6 EASY WAYS

Behnoode Shares Top 6 Tips on Keeping Your Suits in Good Shape this Summer

Dubai, UAE. June 3, 2020 – Behnoode Javaherpour, The Founder and Creative Director of BEHNOODE, a Homegrown Middle Eastern Fashion House gives expert advice on how to take care of your suits in this sweltering summer in the Middle East region.

Staying stylish in your suit during the summer sizzling months is of the utmost importance to a fashion conscious gentleman who will always look dapper and trendy as he adapts his styles accordingly to the seasons.

Maintenance of your suit during these scorching summer months is vital to ensure its longevity and appearance.

Here Behnoode shares his top tricks on how to keep your suit in optimum condition.

1) STORAGE IS KEY

Ensure your suits are placed on high quality hangers which are the correct size for your suit either 18” or 22” wide.

2) COVER IT UP

Protect your suit with a breathable protective garment cover as this will keep it free from dust and discoloring.

3) THE MAGIC OF STEAMING

Air your suit and allow it to breathe for 24 hours after wearing it and try to steam the garment to remove any wrinkles in the fabric.

4) DO NOT DRY CLEAN REGULARLY

Too much dry cleaning can cause damage to the natural fibers within the suit due to the chemicals being used by laundry shops. It can also affect the overall appearance of the garment. So I would suggest to not over dry clean your suit, only when it is necessary.

5) A BRUSH CAN MAKE A HUGE DIFFERENCE

Use a good quality brush to remove any debris or dirt that may be on the suit and be gentle when you are brushing the suit to clean. There are so many small particles stuck inside the fabrics and it is only necessary to clean it before storing it.

6) GIVE IT A SPACE

Store your suit correctly ensuring that you have ample space in your closet to allow your suit to hang properly. The suit should have enough room to breath to avoid wrinkles.

ABOUT BEHNOODE

Behnood Javaherpour was born into a family involved in design and textiles in Tehran; Iran. His father was the pioneer of designing and producing camping equipment in Iran at the time. Behnood’s mother was an antique dealer who was also involved in the thriving textile world.

As a child, Behnood grew up in a household of creativity and colour – hence his passion for art and design developed very early on in his life. Drawing and painting became second nature to him and he loved his little sketch book where he used to take everywhere with him. He spent his primary school years in Tehran and learnt about the different materials and fabrics from his dad’s trade. Behnood fell in love with the world of textiles and fabrics and started doing collage boards with different coloured materials to make garments for his sketches.

Behnood always had a special eye for fashion and was very curious and observant of the outfits people wore around him. He started to develop his passion for fashion as he grew into a teenager and believed strongly that he can have a major influence in this industry. He believed that due to socio-economic situation, Iranians were limited in their choices of clothing and that they became very distant and estranged with the world of fashion. He wanted to change that and the only way to do it was to master the industry through knowledge and experience.

Behnood moved to Italy at the age of 17 and whilst studying, he also started working with the local tailors learning the trade during his vacations. This experience was a huge learning curve for Behnood as he was able to learn the tricks of the trade first hand and gain the confidence required to create garments. He started designing and tailoring outfits and this became a full time job after he finished his high school. Behnood managed to save money and funded his further education at the Politecnico di Milano where he studied International Business and then later he went on to Instituto Marangoni to continue his passion and enthusiasm for fashion. He graduated in 2005 and by then his label Behnoode was established in Napoli. After years of successful business in Italy, Behnood has extended his brand into the Middle Eastern market where his outfits are popular amongst the young professionals. Behnood has also managed to inspire and attract the young Iranians with his unique yet simple designs and is proud to have been able to influence the fashion industry in that region. He strongly believed that one day he will bring back colour, design and style to his people and the Middle East, and today he has achieved this goal.

Behnood is fully committed to producing high quality, fun and unique designs for the global fashion industry.

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