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June 2020

Max Fashion expands in Egypt with new store

Max Fashion expands in Egypt with new store

p dir=”ltr”>Max Fashion expands in Egypt with new store at Sky Plaza Mall Shorouk City

Brand new retail space offers on-trend styles, comfort and quality at unbeatable prices

3 June 2020, Egypt – Cairo residents can now shop the latest collections by Max Fashion, the region’s leading value fashion retailer and part of the Landmark Group, at its new flagship store Shorouk City’s premium retail and gastronomic hotspot, Sky Plaza Mall. The new retail space is the brand’s seventh store in Cairo and twelfth in Egypt.

The new 1,180 sqm store displays the brand’s latest collections for men, women, children as well as footwear and accessories with refreshed interiors spread over two floors. Delivering on fresh and seasonal styles, comfort and value fashion at affordable prices.

Kabir Lumba, CEO of Max Fashion and Group Director at Landmark Group, said: “Egypt is an important market for Max Fashion in the MENA region and we are thrilled to open our twelfth store in the country.

He continued: “We are closely adhering to government regulations in relation to health and safety at our stores, offices & distribution centers, helping to limit the spread of COVID-19 .The wellbeing of our customers and staff is of paramount importance to us and we will to continue to follow said guidelines to ensure the shopping experience across all of our stores is both enjoyable and safe.”

The concept behind the store is to create a feeling of convenience while clearly marking precise product destinations, for ease of shopping. A full team of dedicated sales assistants is available on the shop floor to ensure that customers’ shopping needs are met.

About MAX

Launched in the UAE in 2004, Max ( is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region

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