Dubai New Style

News site from DGN

May 2020

Max Fashion opens brand new store in Dubai’s Mall of the Emirates The new store further builds the brand’s reputation as the largest and most trusted value fashion house in the Middle East

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Max Fashion, the region’s leading value fashion retailer and part of the Landmark Grouphas opened a new flagship store in Dubai’sMall of the Emirates. The new retail space is the brand’s 42nd store in the UAE and 13th in Dubai. The establishment showcases the brand’s latest collections for men, women, children and the home in its massive 790sqm sales area.

Kabir Lumba, CEO of Max Fashion and Group Director at Landmark Group, said: “UAE is an important market for Max Fashion in the MENA region and we are thrilled to open a store in its iconic shopping destination Mall of the Emirates.

He continued: “We are closely adhering to government regulations in relation to health and safety at our stores, offices & distubution centers ,helping to limit the spread of COVID-19 following ease of restrictions in movement. The wellbeing of our customers and staff is of paramount importance to us and we will to continue to follow UAE guidelines to ensure the shopping experience across all of our stores is both enjoyable and safe.”

A considerable selection of Max Fashion collections will be available at the new location, such as ready-to-wear lingerie, beauty, footwear, handbags, and accessories. Featured collections include wallet-friendly loungewear essentials for men and women with t-shirts starting at AED20, trousers at AED35 and shoes starting at AED20. Don’t miss the extensive selection of clothing on offer for women and the family during Ramadan, also available in store.

A full team of dedicated sales assistants will be available on the shop floorto ensure that customers’ shopping needs are fulfilled.

Max Fashion’s Mall of the Emirates store is a stylish and modern space with a design that aims to unify all collections in a large, single dynamic area that significantly modernizes and improves the overall customer experience.As part of Max Fashion’s commitment to improve the quality of service and shopping experience for customers, the space invites the customer to enjoy exploring items for sale in soft ambient lighting.

About MAX

Launched in the UAE in 2004, Max ( is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region (

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