May 2020

Max Fashion: Celebrate Eid with flair and individuality

Max Fashion: Celebrate Eid with flair and individuality

Festive collections bring feminine floral prints, elegant bold colour with a touch of androgyny in form

As Ramadan draws to a close, this year’s Eid holiday period calls for some show-stopping outfits to wear during celebrations with family and friends.  Max Fashion, one of the region’s largest value fashion retailers, offers women’s wear collections that are as unique as they are comfortable and as striking as they are affordable.

Be bold with colour and indulge in a bold single-coloured outfit for an Iftar or Eid gathering. Both feminine and sleek, jewel tones are here to stay – heralding a new mood with a combination of must-have pieces anchored by modern silhouettes. Think lace maxi dresses, chiffon blouses and skirts in rich mint leaf greens and black wide-legged suit trousers paired with neutral nude pink lace blouses. Opt for sophisticated blouses and versatile dresses in striking jewel hues to add ultimate elegance to your Eid look.

Suit up and leave that party dress hanging in the closet and go for an androgynous trouser suit, while keeping it feminine at first glance with baby pink block colours and bold floral patterns. Opting for a floral jumpsuit or three quarter length floral suit trousers and a tapered blazer jacket oozes chic, played down appeal with a touch of flair. 

If you are all about summertime femininity, Max Fashion gives maxi dresses, flowing palazzos and classic jumpsuits embossed with floral prints as well as soft pastel block colour, such as earthy greens and baby blues. Think flowing linen style trousers and draped long sleeved wrap tops contrasted by intricate crochet style lace detailing in sunlight yellow – giving an overall sense of relaxed and comfortable feminine sophistication.

Eid is a unique experience and a special time of year and Max Fashion offers all that is needed for day to night modest wear – look for ready-to-wear pieces that can seamlessly transition from dawn to dusk. The modest wear edit has all of the essentials and more for those looking to buy new modest garments for the season ahead. Created with long sleeves, floor-length hemlines and opaque fabrics, each piece can be worn on its own with no layers necessary.

Eid Mubarak!

About MAX

Launched in the UAE in 2004, Max ( is the largest and most trusted value fashion brand in the Middle East, North Africa, South East Asia & India. With more than 400 stores across 19 countries and an online shopping portal in the UAE, KSA and Bahrain. Catering to the mid-market segment, Max retails its own private label clothing for women, men and children along with footwear, home and accessories. Max derives its success through its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region

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