May 2020

Nominate a deserving child and spread joy

Nominate a deserving child and spread joy

Pinca’s New CSR initiative promises to spread joy to the children of our communities during the pandemic

Pinca, the region’s leading toy distributor has developed a CSR initiative designed to support the most deserving children in our communities and they need your help! Partnering with some of the biggest and best loved toy brands, PINCA is asking everyone to nominate a child within their community that has been adversely affected by the Pandemic. From those whose families have been affected in this time through redundancy, salary reductions, illness or separation, to those children who tested positive to Covid-19 and made a full recovery or may still be in hospital today.

Pinca is  inviting everyone to participate in spreading joy amongst the children that need it most, by nominating a deserving child through the specially created website . Nominating is easy and completely free! Pinca will then shortlist nominations and deliver special gifts to all the children that are selected in the days and weeks to come.

Pinca is proud to have partnered with brands including LEGO,  Crayola, Kiddie Zone,  Frozen Ribbons,  My Booktopia, Playsmart and many more on this initiative to deliver amazing boxes full of surprises and filled with toys and treats to all the shortlisted children. So, if you know a child that has been affected by the pandemic please nominate them now and help put a smile on their face!


Founded in 2013, PINCA is a fast-growing distribution company located in Dubai and covering the MENA region via their direct distribution channels and channel partners. Their business is in the designing, manufacturing and distribution of children’s products and they stand for customer service excellence, innovation and passion. Their mission is to contribute to a child’s discovery of their true self and potential. Some of the brands that PINCA carry are Grumblies, Zimpli Kids, 3C4G, Warner Brothers, Pokemon, Lamaze, Tomy Toomies, Crayola, Despicable Me 3, WWE and Sonic. Their range of products can be found at their partnering retailers including Babyshop, The Toy Store, Toys R Us, Hallmark, Hamleys, Kiddy Zone, Ace, Magrudy’s, Borders, ELC, Caboodle, Shabby Chic, Hello Kitty Spa,,, and

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