May 2020

Landmark Arabia brands pledge support to Saudi Food Bank Et’aam to serve communities impacted by COVID-19

Landmark Arabia brands pledge support to Saudi Food Bank Et’aam to serve communities impacted by COVID-19
  • As a part of its community-led relief efforts, Centrepoint, Splash, Babyshop, Shoemart, Lifestyle, Max, Home Centre, Home Box is donating a part of their proceeds from online sales.
  • Customers can also choose to donate to Et’aam Food Bank by adding the amount to their receipt when making a purchase in-store across Kingdom.
  • Donations will provide meals to families most impacted by pandemic, offering them access to free food

Riyadh-Saudi Arabia: 07 May, 2020 – As the world continues to escalate its response to the rising impact of the COVID-19 pandemic, Landmark Arabia’s home-grown brands have joined hands with Et’aam, the Saudi Food Bank, to support the most vulnerable segments in Saudi Arabia that have been adversely affected.

Landmark Arabia’s brands including Centrepoint, Splash, Babyshop, Shoemart, Lifestyle, Max, Home Centre, and Home Box are contributing a portion of their online proceeds during the first 14 days of the Holy Month of Ramadan, ensuring free food supplies reach the most vulnerable communities in need. Furthermore, customers making purchases in-store can add SAR5, SAR10, SAR 20 or SAR50 to their receipts and contribute the specified amount to the Et’aam food bank.

As a home-grown retailer catering to millions in the region, Landmark Arabia has been led by its mission to add value and support the well-being of the communities it serves. Through the initiative, the company aims to support the affected families in Saudi Arabia that require critical resources during this unprecedented time.

Speaking on the initiative, Nisha Jagtiani, Group Director, Landmark Group, said: “Food security is the single most significant requirement for societies everywhere – particularly during a pandemic. This was our key reason to partner with Saudi Arabia’s largest food bank, “Et’aam” to support their noble cause during the Holy Month of Ramadan.

“We have been in this region for several years now and have a deep commitment to our communities and the societies we live in. Now more than ever, we need to collectively leverage our capabilities in support of our communities to make a meaningful impact. Our partnership with Et’aam is one of the ways in which we are supporting the lives of the people most in need. We are grateful that, we are able to play our part and provide essential relief to people across Kingdom and will continue to do all that we can to protect them.”

For his part, Faisal Al Shoushan, CEO of Et’aam, said: “We thank Landmark Arabia for partnering with us in bringing this worthwhile initiative to fruition. In line with our guiding philosophy to look for unique and different ways to positively impact the society we live in, Et’aam is proud to join hands with one of leading retailers in the region that shares our values and vision and has contributed immensely to advancing the Saudi economy. We believe our synergies can create a sustainable social alliance that will provide sustenance to those most severely impacted by the ongoing COVID-19 pandemic.”

About Landmark Arabia

Landmark Arabia, Middle East’s leading retail and hospitality conglomerate, was launched in the Kingdom of Saudi Arabia in 1994. Since its inception, the Group and its brands have created exceptional value for communities across the region, with its presence in GCC, India and now in South East Asia as well.

Landmark Arabia’s retail offerings include more than 10 homegrown brands such as Centrepoint, Babyshop, SHOEMART, Lifestyle, Splash, Max, Home Centre, Home Box, Shoexpress, and hospitality brands like Fitness First, Zafran etc – all of which are household names in Saudi Arabia. Along with own brands, Landmark Arabia also franchises international brands such as Ecco, Steve Maiden, Adidas, Carpisa and Nandos among other global brands in the region.

Landmark Arabia currently operates over 650 stores spanning more than 9 million sq ft of retail space and employs over 10,300 staff members, with over 6,800 Saudi employees.

The Group is proud of having one of the largest loyalty programs “SHUKRAN” in the Kingdom with over 10 million members.

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