May 2020
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Organisers of Arabian Travel Market announce the launch of ATM Virtual

Organisers of Arabian Travel Market announce the launch of ATM Virtual
  • ATM Virtual to feature a host of webinars, conference sessions, roundtables, speed networking, and one-to-one meetings
  • Topics include tourism strategies for the future, the hotel landscape post-COVID-19, tourism resilience, aviation industry insights, technology and sustainability amongst others
  • The event will take place on 1-3 June 2020

Dubai, United Arab Emirates, 6 May 2020: Arabian Travel Market (ATM) has officially announced the launch of ATM Virtual, a three-day event that will take place from 1-3 June 2020.

The event, which underscores ATM’s commitment to delivering positive business and networking opportunities to the region’s vast travel and tourism community, will focus on emerging trends, opportunities, and the challenges which are directly impacting the tourism industry amid the COVID-19 global health pandemic.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Our debut virtual event provides us with the opportunity to work closely with the ATM community and ensure we can support the travel and tourism industry in rebounding as quickly and efficiently as possible.

“We will address the impact the global health pandemic has had on the travel and tourism industry and discuss a road map to recovery, identifying the trends shaping the future of the industry and the ‘new normal’ that lies ahead.”

ATM Virtual, which will take place over three days, will feature comprehensive webinars, live conference sessions, roundtables, speed networking events, one-to-one meetings, as well as facilitating new connections and offering a wide range of online business opportunities.

With up to four live high-level sessions each day, industry experts will address a range of topics including tourism strategies for the future, the hotel landscape in a post-COVID-19 world, and the resilience of the travel industry, as well as exploring emerging travel technology and sustainability trends, amongst other key topics.

Sessions on the first day of the virtual event include, amongst others, Communicating and Building Confidence Now and The Hotel landscape in a post-COVID-19 world.

Day two will include the Virtual ATM China Forum and Networking sessions as well as Bouncing Back: Tourism Strategies for the Future, and Catapulting Resilience Through Technology and Analytics. On day three, the event will conclude with the International Travel Investment Conference.

The packed agenda will also feature interviews with high-calibre aviation keynote speakers providing a detailed update on the aviation industry. It will also feature a session run by Arival, focused on the rise of online travel agencies (OTAs), the re-opening of operations, and what this means for tour and attraction operators across the Middle East.

One-to-one pre-scheduled 30-minute meetings between editors, exhibitors, and buyers will also take place, while live video sessions will include Q&As and polls which will be run alongside the presentations to enable audience interaction.

A series of independently moderated, pre-recorded on-demand roundtables have been designed to discuss emerging hot topics such as domestic travel, luxury travel trends, corporate travel, and tourism recovery plans. Also, key travel editors and leading travel and tourism experts will be writing blogs on topical subjects spanning not just regional but international industry verticals.

While a host of hour-long speed networking sessions, between key buyers and exhibitors, will culminate in over 1,400 5-minute meetings that can then be extended into more in-depth meetings where a business need is identified.

“For exhibitors from this region, the dedicated networking event will also have one Middle East-focused session per day, as well as sessions for buyers, focused on purchasing European and Asian products, plus a session specifically targeting Chinese buyers,” added Curtis.

In addition to ATM Virtual, the WTM Portfolio has launched a new online portal, the WTM Global Hub, which went live on 23 April 2020.

The portal, which was set up to connect and support travel industry professionals around the world, will offer the latest news and advisory to help exhibitors, buyers and others in the travel industry face up to the challenges of the global coronavirus pandemic.

The platform, which will provide content in English, Arabic, Spanish and Portuguese, will provide a wide range of webinars, podcasts, videos, news and blogs from key industry figures, providing travel professionals with a wealth of information, advice, and support to cope with the current crisis and plan for the future.

ATM Virtual takes place from Monday 1st to Wednesday 3rd June 2020.

About Arabian Travel Market (ATM)

Arabian Travel Market (ATM), now on its 27th year, continues to be the focal point for the Middle East’s resilient and ever-changing travel and tourism landscape and prides itself on being the hub of all travel and tourism ideas – providing a platform to discuss insights on the ever-changing industry, share innovations and unlock endless business opportunities. While the live show has been postponed to 16-19 May 2021, ATM will keep the industry connected by running ATM Virtual from 1-3 June 2020 featuring webinars, live conference sessions, speed networking events, one-on-one meetings, plus so much more – keeping the conversations going and delivering new connections and business opportunities online.

Next events: ATM Virtual: Monday 1st to Wednesday 3rd June 2020

Live ATM: Sunday 16th to Wednesday 19th May 2021 – Dubai #IdeasArriveHere

About Reed Exhibitions

Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.

Our events, organized by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries.

About Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism event’s organiser with a growing portfolio of more than 20 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa.

Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, LGBTQ+ travel, luxury travel, travel technology as well as golf and spa travel. We have over 35 years’ experience in organising world-leading travel exhibitions.

About World Travel Market

World Travel Market (WTM) Portfolio comprises nine leading travel events across four continents, generating more than $7.5 billion of industry deals. The events are:

WTM London, the leading global event for the travel industry, is the must-attend three-day exhibition for the worldwide travel and tourism industry. Around 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating over £3.71 billion in travel industry contracts.

Next event: Monday 2nd to Wednesday 4th November 2020 – London #IdeasArriveHere

WTM Latin America attracts about 9,000 senior executives and generates about US$374 million of new business deals. Taking place in São Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors, including buyers and travel agents, attend the event to network, negotiate and discover the latest industry news..

Next event: Tuesday 20 October to Thursday 22 October 2020 – São Paulo

WTM Africa launched in 2014 in Cape Town, South Africa. Around 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors

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