April 2020
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BENEFIT COSMETICS CELEBRATES THE VALUES OF RAMADAN FOR THE THIRD YEAR IN A ROW WITH AN INSPIRATIONAL SIX-EPISODE TALK SHOW HOSTED BY THE #1 ARAB YOUTUBER, NOOR NAEM To celebrate the holy month of Ramadan, Benefit Cosmetics released a new YouTube talk show aptly named ‘Layali Benefit’. The series takes inspiration from evening gatherings on Ramadan nights in which friends and family get together after iftar.

BENEFIT COSMETICS CELEBRATES THE VALUES OF RAMADAN FOR THE THIRD YEAR IN A ROW WITH AN INSPIRATIONAL SIX-EPISODE TALK SHOW HOSTED BY THE #1 ARAB YOUTUBER, NOOR NAEM

This month, people from all over the world will take this opportunity to look inward, practice spiritual reflection and aim to embody the spirit of the holy month. ‘Layali Benefit’ will explore those Ramadan values through the power of storytelling.

In the six-episode talk show, Youtuber Noor Naem hosts five influencers in her pink Majlis. As a longtime friend and ambassador of Benefit Cosmetics, Noor has been chosen to host the entire series. She plays the role of NoorZad, a modern Shahrazad – the female protagonist and storyteller of the Arabian tales One Thousand and One Nights.

In each episode, Noor hosts a different influencer who embodies a certain Ramadan value related to their story and experiences:

Banen Naem discusses kindness, Dr. Kholoud will share her insights on forgiveness, Zainab Al-Eqabi will tackle gratitude while Hessa Al Khattaf takes on honesty, and finally Hadeel Marei talks about the importance of respect.

Staying true to the brand’s core DNA, ‘Layali Benefit’ gives a platform to six unique women, each influential in her own right, to tell their story and share their successes and challenges in an open and authentic way.

For beauty lovers, each episode will be accompanied by a shorter ‘Get The Look’ video featuring a quick tutorial on the influencers’ makeup look.

Benefit Cosmetics Middle East has consistently invested in its regional online presence. The local Instagram account boasts over 1.3 million followers (the U.S. account has over 10 million followers). The brand’s social media focus is primarily targeted towards engagement and female empowerment.

To engage with the community and fan base, Benefit will encourage viewers to share their own stories and participate in fantastic giveaways throughout the series.

The first episode will be live on April 24th. Check out Benefit Middle East’s Youtube channel to watch weekly episodes of Layali Benefit:

https://www.youtube.com/user/Benefitmiddleeast

About Benefit Cosmetics

Founded in 1976 by twins Jean and Jane Ford, Benefit Cosmetics is known for its quick-fix solutions to beauty problems and playful packaging that stands out. Part of LVMH Group, Benefit Cosmetics has 50 locations in countries across five continents.

ABOUT THE CAST

@NOORSTARS

Noor Naem is a 22-year-old Iraqi Youtuber. Her channel currently has 14.8 Million subscribers and her YouTube videos have been viewed a whopping 1.8 Billion times. She uses her channel to vlog and create funny, creative skits about her life and friends. With fans from all over the Arab world, she constantly interacts with and delights her audience with fresh and relatable videos. She is regarded as the #1 Youtuber in the Middle East.

Noor Stars YouTube Channel

Noor Stars Instagram Profile

@BANENSTARS

Banen is Noor Stars’ younger sister. She started her own YouTube channel after being encouraged by her sister to pursue her own online presence. At only 17 years old, she has grown a massive following online with 4.8 Million Subscribers on YouTube and 2.4 Million followers on Instagram. Banen has become a master content creator of vlogs, challenges, makeup tutorials and more.

Banen Stars YouTube Channel

Banen Stars Instagram Profile

@DR_KHOLODIII

Dr. Kholoud is a Kuwaiti doctor and social media sensation. With her own line of makeup and skincare products, she has managed to become a strong voice across the beauty industry in Kuwait and the GCC. She has previously appeared in TV Commercials and brand campaigns as a spokesperson.

Dr. Kholoud’s Instagram Profile

@ZAINAB.ALEQABI

Zainab is one of those women who does it all. She is a certified pharmacist with a masters in Community Development and a TV Presenter on MBC 1’s Yalla Banat Show. After losing her leg in a tragic accident, she became a motivational speaker.

Zainab’s Instagram Profile

@KHATTAFYA

Hessa Al Khattaf is a YouTuber and one of the first female gamers from Kuwait. She started vlogging on YouTube alongside her sister Lulwa on their shared YouTube channel “Al Khattaf Sisters”. Their channel covered a variety of topics from travel to challenges to documenting their everyday life. Hessa has always had a passion for gaming and decided to start her own channel documenting her online gaming adventures. Her channel amassed over 1 Million subscribers on YouTube.

Khattafya’s Youtube Channel

Khattafya’s Instagram Profile

@HADEELMAREI

Hadeel is a Dubai-based Egyptian YouTuber, content creator and dentist. She creates comedic and relatable content which reflects her bubbly personality. Hadeel also shares lifestyle and beauty content. Her YouTube channel currently boasts 429,000 subscribers.

Hadeel’s YouTube Channel

Hadeel’s Instagram Profile

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