April 2020

Ideal Standard Introduces Conca Basins The Conca range is part of the collection from the Palomba Serafini Associati design studio

Ideal Standard Introduces Conca Basins

Ideal Standard, one of the world’s leading manufacturers of bathroom solutions, has introduced Conca Basins, a part of the Conca Range. Designed in partnership with world renowned Italian designers, Ludovica and Roberto Palomba, the Conca collection takes its inspiration from the vintage 1970 collection of Ideal Standard, combining the classic, old world elegance with the genius of modern manufacturing.

The Conca series was originally designed for Ideal Standard by Master designer Paolo Tilche in 1972, and it had a profound impact on the culture of design. In their contemporary design interpretation, Ludovica + Roberto Palomba kept the geometries and sensual details of the original design, but brought Ideal Standards’ advanced manufacturing technologies into play that enabled a new level of purity in the design, unthinkable in the 1970s.

Commenting on the new collection, Frederick Trzcinski, Marketing and Innovation Director – MENA at Ideal Standard Gulf, said “The Conca range is a celebration of our legacy, it is a brilliant interpretation of a past design icon. It signifies our commitment to aesthetics and world class manufacturing techniques. With this range, we are giving our customers a chance to live the glorious past with the functionality of the present. Our collaboration with Palomba Serafini Associati design studio fits perfectly with our intrinsic values of design and has brought out one of our sleekest collections.”

For more information about Conca Basins and Ideal Standard’s evolving collection, visit


About Ideal Standard 

Ideal Standard International, leading provider of innovative bathroom solutions, is a privately-owned company headquartered in Brussels, Belgium, operating in over 60 countries across Europe, Middle East and Africa. Ideal Standard MENA, part of Ideal Standard International, is focusing on the growth and massive business opportunities of Middle East, Egypt and Africa, with Head Offices in Dubai, UAE.

Ideal Standard heritage is in understanding how bathroom works in totality. With total bathroom solutions as its core business for over 100 years, the company designs, manufactures and supplies ceramic sanitary ware products, bathroom mixers, furniture and accessories, bathing & showering solutions for residential, commercial and institutional buildings. Ideal Standard is the company’s international flagship brand for bathroom solutions across all regions. Moreover, the company owns leading European brands: Armitage Shanks, Porcher, Jado and Vidima.

Ideal Standard Gulf, the business entity encapsulating the Middle East region, operates from its Head Offices in Dubai, UAE. In November 2016, the Design Bathroom Centre opened, first-of-its-kind in the region, located on Sheikh Zayed Road in Dubai. The Ideal Standard, Armitage Shanks, Porcher, Jado, Vidima and American Standard branded products are supplied in the Middle East sanitary ware market by esteemed business partners across the different countries.

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