United Arab Emirates, Dubai, 18th April 2020: Healthcare professional and front liners across the UAE and in Dubai Festival City, are working very hard to keep the community safe. To salute their commitment, dedication and sacrifices in such unprecedented times, Dubai Festival City, Al-Futtaim Group Real Estate’s fully integrated mega project, joined other landmarks across the UAE on 16th April, as part of the global #LightItBlue initiative, to shine a light on those who are working tirelessly every day.
Following the campaign’s late March launch in the United Kingdom and subsequent expansion to the United States last week, global supporters now include Italy, France, Spain, Australia, and the Middle East. In a time of global isolation and uncertainty, the campaign aims to create a universal moment of solidarity and support to the unsung heroes.
Various Al-Futtaim entities in Dubai Festival City came together in support of the initiative and projected the color blue on its buildings. This includes Dubai Festival City Mall, Intercontinental Hotel, Crowne Plaza Hotel, Holiday Inn and Marsa Plaza.
With the recent opening of the Al-Futtaim HealthHub Covid19 drive through screening centers across Dubai including one at Dubai Festival City, the destination is contributing to the healthcare community in the UAE and supporting its employees and their families with medical assistance.
Abdallah Hageali, Group Director, Mixed-Use Real Estate, Al-Futtaim said, ‘At Dubai Festival City, we are committed to keeping the community safe and comfortable. The participation in the #LightItBlue initiative comes as part of our #BeAloneTogether program which has rolled out In our Festival City destinations in Dubai and Cairo to support the communities in these challenging times – as an ongoing contribution of the group towards sustaining support towards our partners and community.
The #BeAloneTogether program focuses on Dubai Festival City’s commitment towards providing emotional support to residents, tenants, employees and stakeholders and ensuring preventive measures are implemented in accordance with the government initiatives remaining proactive in every possible way to keep the destination safe.
He added, ‘We want to thank our silent heroes – housekeeping staff, cleaners, security, healthcare workers across the destination for all the sleepless nights put in to contribute to the fight to make the UAE Covid-19 free. By lighting up the destination in blue, we are showing our gratitude towards their efforts and risking their own lives just to make sure ours is safe.’
The #LightItBlue volunteer effort has been organized by a collective of leaders from the global events and entertainment industry to show appreciation and gratitude for the health workers and front liners who have helped millions of people around the world that are impacted by this pandemic.
The campaign invites everyone to join by creating blue-themed images or videos and share them online on their social platforms.
For more details, log on to www.dubaifestivalcity.com
About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for the origination, conception, development, procurement and construction of mega projects and the leasing and operation of these projects after completion.
Al-Futtaim Group Real Estate develops and operates an extensive multi-million-dollar portfolio of individual corporate real est ate and investment assets across the Middle East and North Africa region.
The current flagship mixed-use urban communities under the Festival City brand are Dubai Festival City, Cairo Festival City and Doha Festival City.
Dubai Festival City and Cairo Festival City are fully integrated communities which have been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential and commercial accommodation, educational institutions and five-star hotels to fully complement the signature retail, leisure and entertainment proposition.
About Dubai Festival City
Dubai Festival City is an established mixed-use destination developed by Al-Futtaim Group Real Estate, which has been designed to capture the cosmopolitan and rich spirit of Dubai. Featuring alongside a 3.3-kilometre creek, Dubai Festival City is a fully integrated mega project which has been carefully master planned to offer a superior lifestyle destination with outstanding facilities, comprising residential (Marsa Plaza, Al Badia Residences and Al Badia Hillside) and commercial space (Festival Tower) and educational institutions (Universal American School and Deira International School), and a family-friendly sports and social destination (Al Areesh Club).
Within Dubai Festival City sits the landmark 2.5million sq.ft urban retail destination, Dubai Festival City Mall – home to Guinness World Record holder and cutting-edge daily attraction, IMAGINE as well as IKEA and the only Hard Rock Café in the Middle East. The mall also offers almost 400 world class retailers, 75 restaurants – many of which feature waterfront dining and some of Dubai’s most photographed sunset vistas.
Additionally, Dubai Festival City also encompasses two five-star hotels – Intercontinental Dubai Festival City and Crowne Plaza Dubai Festival City and the recently opened Holiday Inn Dubai Festival City to fully complement the signature retail, leisure and entertainment proposition.
A sought-after destination for residents, investors and stakeholders, Dubai Festival City delivers exceptional lifestyle experiences that have shaped the real estate landscape and continues to reinforce Dubai’s position as a global hub for business, education, tourism, leisure and entertainment.
For more information, please visit dubaifestivalcity.com
Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com
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