Alpargatas is spearheading the “Goodwill Partnership” network to unite partners and volunteers who want to contribute in the fight against COVID-19. Roberto Funari, president of Alpargatas announced: “Our aim is to unite our efforts, starting with actions by the Alpargatas Institute and Havaianas. Initially, we will donate 250 thousand masks, more than 250 thousand pairs of shoes, and organize actions focused on the vulnerable communities in the country’s largest cities. We are working on many different fronts and we would like to invite other companies to join us in this initiative”, says Funari.
Protective equipment for healthcare professionals
The company have temporarily repurposed and adapted the Havaianas factories to make this production possible. Initially Alpargatas will produce 250 thousand N95 masks to be donated to the public health services in the Brazilian states of Paraiba, Pernambuco, Minas Gerais and Rio de Janeiro, where the company’s factories are installed.
In addition, the company will donate 18,000 pairs of shoes suitable for healthcare environments to São Paulo hospital professionals, made in the Havaianas factories instead of flip flops.
Donations to communities
Through the Havaianas brand, Alpargatas will donate 100,000 kits of essential products, including Havaianas, hygiene products and food, to vulnerable communities in São Paulo, Rio de Janeiro, Brasília, Salvador and Belo Horizonte.
Havaianas has been spreading the Brazilian spirit all around the world since 1962, with its iconic rubber sole and infamous bright and joyful, summer-infused designs.
The brand is now sold in over 100 countries worldwide with over 400 new models and designs each year and continues to be made in its birthplace Brazil.
Today, the ‘original’ flip-flop brand is known globally for comfort, Brazilian summer, freedom and its exciting partnerships
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