BenQ 4K Projectors continue as the Most Popular Brand with No.1 Market Share for 2 Consecutive Years

BenQ 4K Projectors continue as the Most Popular Brand with No.1 Market Share for 2 Consecutive Years

Dubai, United Arab Emirates, 3rdMarch 2020 – A global leader in display solutions, BenQ, retained its position as the Most Popular 4K Projector Brand in the UAE, capturing the largest market share for the second year in a row! This exciting news comes right after BenQ was confirmed as the leading selling brand for 4K/4K UHD front projectors in Asia Pacific Region during CY2019, another 2-year feat. BenQ Middle East ranked No.1 in the 4K projector segment during 2019 with 36.24% Overall Market Share and whileSaudi Arabia topped the charts with a 71.41% market share in 2019.

In 2019, BenQ launched two DCI-P3 Color Gamut 4K HDR-PRO DLP Projectors with Short Distance Projection for Home Cinema, W2700 and W5700. These latest offerings from BenQ deliver true 4K performances with 3840×2160 resolution and 8.3 million distinct pixels for each frame. The W5700 and W2700 blend real 4K resolution with the digital cinema industry’s high DCI-P3 colour standard to develop the ideal setting to enjoy 4K Blu-rays in brilliant colours.

BenQ-exclusive Cinematic Color technology, provides 100% coverage of the super wide DCI-P3 colour space and 100% of Rec. 709 while the W2700 covers 95% of DCI-P3 and 100% of Rec. 709, backed by individual factory colour calibration reports ensuring Delta E≤3 colour accuracy. The unique projectors have been designed to breathe lifelike quality into 4K performances with proprietary HDR-PRO technology precisely optimised forprojection.

As there are more and more exciting sport games coming, the Home Entertainment TK800M is meticulously engineered for sport watching in bright environment. Its true 4K UHD 8.3 million pixel resolution and exclusive projector-optimized HDR technology, bring an immersive stadium experience to home. The dedicated Football and Sport audiovisual modes deliver experiences as if attending in person. Moreover, with 3000 lumens of high brightness and 96% coverage of Rec. 709 color gamut, TK800M offers vivid colors even in brightly-lit living rooms. All these just in time for the 2020 Summer Games, bringing 4K HDR broadcasts of live sporting events truthfully on a grand scale at home.

“BenQ has always devoted itself to developing display solutions that bring enjoyment and quality to life. We will continue to develop leading technologies that embrace innovation to offer more 4K projectors in 2020, bringing the authentic cinema and stadium-like viewing experience to every enthusiast. A special thanks to all our partners for their commitment and overwhelming support throughout this period to help BenQ achieve No.1 Position in 4K Projector Segment.” Said Manish Bakshi, Managing Director BenQ Middle East & Turkey.

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