How’s your nerve? Majid Al Futtaim malls unveils ultimate suspense games to enrich the shopping experience

How’s your nerve? Majid Al Futtaim malls unveils ultimate suspense games to enrich the shopping experience
  • Campaign concludes with one golden grand prize winner announced at each mall.
  • A gamified activation at City Centre Sharjah and City Centre Ajman will offer instant prizes when shoppers spend AED 200 or more.

Dubai, UAE, 03 March 2020: Majid Al Futtaim malls is testing the nerves of its customers with a string of surprise and suspense activities this March. Both City Centre Ajman and City Centre Sharjah are daring shoppers to play the ultimate game of chance with an array of top prizes on offer.

Gold bars, gift cards, heaps of SHARE points — Majid Al Futtaim’s unique loyalty programme points system — and more are up for grabs for those that can hold their nerve during a game of chance.

The competition is running between 1 and 31 March, as Majid Al Futtaim continues to provide its customers with more interactive, stimulating experiences. As shoppers seek more ‘Instagrammable’ and memorable moments during the retail experience, this competition not only encourages them to engage directly with the brand in a personalised way, but also offers up some fantastic rewards.

The rules are simple: spend AED 200 at either of the malls and you can enter the running to win a stream of prizes — the top prize being your very own gold bar.

All shoppers need to do to enter the competition is redeem their receipts for tokens, which will be sent to them via SMS. These tokens will grant them access to the ‘Surprise Zone’, where contestants will take part in a game show-style, suspense-fuelled activation. To start, customers will be handed a wrapped prize, followed by two options: walk away with their current mystery gift or take a risk and roll a life-sized dice to score a different prize based on the outcome of their roll.

The daring element brings to life the playful personality of Majid Al Futtaim’s malls, which play a crucial role at the heart of their communities. Encouraging customers to try their nerve during a game of chance provides new ways for them to enjoy the shopping experience.

“Our mantra is creating great moments for everyone, everyday and this activation is specifically designed to do just that,” said Huda Al Mazmi, Senior Mall Manager, City Centre Sharjah,

Majid Al Futtaim malls, “We know today shoppers are looking for personalised, engaging experiences, so instead of simply offering gifts and rewards, we’re bringing an element of excitement, surprise, and suspense to bring more enjoyment and more memorable moments for everyone.”

The activation can be found in front of VOX Cinemas at City Centre Sharjah and in the Central Galleria of City Centre Ajman.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company ‘Najm’, and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East.

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