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FitFlop to Open Flagship Store in The Dubai Mall FitFlop opens its largest store in the Middle East, offering an exclusive range of product for both men and women.

Dubai, United Arab Emirates,  (AETOSWire): FitFlop partnered with Source Rite to launch the brand in the Middle East in 2009, where it took the market by storm. FitFlop has been able to do so by developing a range of footwear that has been biomechanically engineered for all-day comfort without compromising on sty       Building on remarkable success with wholesale accounts and two retail stores (The Dubai Mall – Metro Link and City Centre Deira), the FitFlop team are adding to their retail portfolio by opening their largest store to date in The Dubai Mall on 18th December.

To celebrate the opening of its flagship store, FitFlop will be holding a launch event on 18th December. There will be music, canapes, fun galore along with a chance to win FitFlop products!

Located on the second floor, opposite the iconic ice rink, the store will offer an exclusive range of product, for those lucky enough to get their hands on them! This includes a collection of Neon Sneakers, Italian inspired loafers and boots, as well as beautifully crafted sandals. It will also host the largest collection of Men’s products including a wide range of sandals, sneakers and formal shoes.

Source Rite founders Carl Peaple and Ranjeev Kimatrai reflected on a decade of partnership: “Working with the FitFlop team over the past ten years has been a fantastic experience. We have been able to grow the brand throughout the Middle East and are extremely excited about the launch of our biggest store yet.”

FitFlop CEO, Michael Lockett, is keen to see where this store opening will take the brand: “We are very excited to launch our biggest store in the Middle East. By having a store in one of the most prestigious malls in Dubai, it allows us to offer consumers exclusive and extended ranges. We look forward to bringing our all-day comfort mission to even more customers in the Middle East.”

In 2007 Marcia Kilgore, serial entrepreneur and award-winning businesswoman, founded FitFlop, bringing her first biomechanically engineered sandals to thousands of comfort-seeking women around the world. Today, FitFlop continues to broaden its range of sandals, sneakers, loafers and skates, all of which are made for living in. There are many walks of life, and wherever yours takes you, we are there to support you from the ground up. Our mission is to create shoes that people can live in, not just because they look good, but because they feel good and are good for you too.

*Source: AETOSWire

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