The innovative activation showcases the new Autumn/Winter 19 collection available across City Centre malls today
Dubai, UAE ,October 16 2019: Majid Al Futtaim took the shopper experience to new platforms this week as it partnered with Google to create the world’s first fashion show on the streets.Available to view exclusively on Google Street View andshot by Google’s cameras on October 10th 2019the fashion show took placeatthe Shindaghacorniche.The activation showcased the recently launched Autumn/Winter 19collection and shared a clear message for shoppers: City Centre malls are the place for real fashion, for real people.
Cementing the creative, community-focused identity of City Centre Malls, themodels were identified out on the streets, and dressed by British fashion, product, and interior stylist Benn Robinson. Each style incorporated items from a breadth of brands found within City Centre malls, including the likes of Lululemon, Desigual,Aeropostale, Garage, and Levi’s.
Rima Chammas at Majid Al Futtaim – Head of Marketing, said: “Fashion is individual and an extension of our personalities. That’s why we wanted to showcase the new Autumn/Winter collection in a way that felt authentic – involving real people living real lives, using a platform we all use almost daily.”
“Majid Al Futtaim is pioneering in bringing innovative fashion experiences to its customers. We are always looking at how we can shape a compelling customer engagement as westrive to create great moments, everyday. Hosting the world’s first Google Street View fashion show out in the streets demonstrates just how far we’re willing to go.” Added Chammas.
The fashion show is available to view on Google Street View and all items showcased on the street-side catwalkare available to purchase from City Centre malls across the UAE today.
The Autumn/Winter 2019 campaign continues at City Centre Mirdif and City Centre Deira where visitors can shop the latest styles by interacting withdigital activations, and win big cash prizes when they spend.
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