December 2019

Fashion and beauty in focus at City Centre Mirdif’s Autumn/Winter 19 showcase

  • A programme of immersive fashion and beauty-focused activities will be led by the mall’s brands
  • The activation celebrates the arrival of the Autumn/Winter 19 collections at City Centre Mirdif
  • Daily opportunities to win surprisesfrom fashion-favourite brands

Dubai, UAE, October 31, 2019:The Autumn/Winter19 fashion season is in full swing at City Centre Mirdif as the mall hosts the final days of its immersive and informativeprogramme of fashion shows, workshops, instant-win competitions, and more, available until 2 November.

The new season comes to life in a series of fashion shows from renowned brands plus engaging activities, demonstrations, and workshops. The event seesa diverse set ofbrands including Steve Madden, Tommy Hilfiger, and Lacoste showcase their Autumn/Winter 19 collections as they take over a fashion and beauty-focused activation space in the mall’s Central Galleria.

An early morning stylishyoga class with Lululemonperfectlymergesfashion with fitness. On the latest hairstyling trends, the NStyle workshop is the place to be. Meanwhile, cosmetics brand KIKOisoffering expert beauty tips through its make-up tutorials. At the local luxury jewellerybrand Dusoul, customers can admire shimmering gemstones and learn about cuts and designs from the experts.

Interspersed throughout the programme are strikingfashion shows from popular brands including LC Waikiki, Stradivarius, MUJI, Rita Kumar, Aeropostale, Gap, Springfield, Eleganza, Sfera,Anotah, and United Designer. Guests can also admire displays of the latest footwear collections by stylish shoe brandsAldo and Dune London.And, what better way to wind down than a soothing hand massage from cosmetics brands Molton Brown and Rituals?

Upping the excitement for shoppers is the chance to win instant prizes during the event. At the Carousel, shoppers can collect enviable prizesfrom multiple mall brands.Customers are further encouraged to get into the spirit of the seasonby proving their quick-wit and shopping knowledge atthe Vending Machine. Here, shoppers will be quizzed on a series of questions related to Autumn/Winter 19 and unlock prizes from several in-house brands when they answer correctly.

Mohamed Al Jasmi, Senior Mall Manager for City Centre Mirdif.said, “Fashion and beauty goes beyond just what we see in-store andacross magazine spreads. It’s an immersive and personal experience that requires us to interact with brands and discover what satisfies our own styles.At City Centre Mirdif we’ve created that experience for ourguests so they can experience fashion and beauty beyond the conventional ways, while getting closer to our brands in the process.”

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