Kuwait City, 13 October 2019: KidZania Kuwait, the exciting kid-sized metropolis, has renewed its contract with Kuwait Automotive Imports Co W.L.L (KAICO), one of Kuwait’s leading automotive and auto products distributors, and the exclusive distributor of Michelin Tyres and Mobil Oil in the country. At the Auto Repair Shop establishment, children work as the shop’s mechanics and perform safe, exciting and interactive car repair activities on scaled-down automobiles.
The renewed three-year partnership came as a result of the success that both parties have witnessed over the past years in accomplishing aligned business and marketing objectives. By continuing this partnership, KidZania, KAICO, Mobil and Michelin continue to empower more children in Kuwait by equipping them with resources and knowledge, such as tyre care and oil change in an enriching and positive experience for children, all within a fun and interactive environment.
Commenting on the renewed partnership, General Manager of KAICO, Ashish Tandon said: “We are delighted to have renewed our existing partnership with KidZania, as it has been a tremendous success over the past years. We are very happy to know that at our Auto Repair Shop, we are able to provide kids with the opportunity to have fun through the experience of role playing with many exciting aspects of the auto repair business.”
Mr. Sadiq Ali, Divisional Manager- Tires & Lubricants added “Whether you drive a car or truck, you need oil and tyres, here we teach our future generation more about the technicalities of the cars they are riding. We are pleased to continue our partnership with KidZania and are proud to be part of its successful journey in Kuwait. We look forward to accomplishing further common goals in the years to come.”
Fernando Medroa, Vice President of Leisure and Entertainment at Alshaya Group said: “We are absolutely thrilled that KAICO has renewed its partnership with KidZania Kuwait for an additional three years and will continue contributing to our efforts in delivering engaging and motivational activities for children. Our partnership has been a great success over the last years, we have been able to inspire children and teach them about the exciting work of the auto repair industry.”
Through role-play, at the workshop children work in groups and discover the many different components of a vehicle, how it runs, and ultimately how to resolve problems and work effectively as part of a team. They also engage in interactive repair activities, which include changing a tire, filling engine oil and replacing mechanical parts.
Children aged 4 and above will continue to enjoy KAICO’s activities within KidZania Kuwait.
Much more than a children’s museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role-playing with real life. KidZania creates a children-centric city experience designed to educate and inspire 4 to 14-year olds – from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city. As in the real world, children choose activities – such as being a police officer, doctor, journalist or a shopkeeper – and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of “establishments” sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective – it’s all about fun.
KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are currently 20 KidZania attractions in total including Monterrey, Mexico; Tokyo, Japan; Jakarta, Indonesia; Koshien, Japan; Lisbon, Portugal; Dubai, UAE; Seoul, South Korea; Kuala Lumpur, Malaysia; Cuicuilco, Mexico; Santiago, Chile; Bangkok, Thailand; Mumbai, India; Cairo, Egypt and Istanbul, Turkey. To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with more facilities in development, including locations in Singapore, Russia and the United States.
KidZania Kuwait is a (7,000 square meter) facility, located in The Mall – The Avenues and is operated by Alshaya.
Michelin, the leading mobility company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve a variety of industries. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has more than 125,000 employees and operates 67 tire production facilities which together produced around 190 million tires in 2018. (www.michelin.com)
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