LES MILLS LAUNCHES BARRE AND TONE CLASSES IN THE MIDDLE EAST

2018 marks an exciting year for fitness in the Middle East

Dubai, United Arab Emirates, 19 March 2018: 2018 is an exciting year for the Les Mills team with the launch of their brand-new Barre class along with their famed Tone class at select gyms across the region.

Les Mills, founded by four-time Olympian, Les Mills Snr, has been going for nearly four decades, loved by millions and available in clubs and gyms all across the planet. The Les Mills’ ethos is to design workouts that inspire people to get results.

The Les Mills Barre class is an entirely new concept from Les Mills that combines ballet inspired movement to create a premium 30-minute class without the use of a physical barre. A premium class that has powerful results. Les Mills Tone is a functional 45-minute full body workout that encompasses the use of the ‘smart band’ to make your body work that much harder to achieve the perfect tone.

With an exclusive launch for both classes taking place at Rooftop, The Burj Club on March 13th, the regional influencers, media and VIPs were one of the first in the world to try these classes before they officially launch at select gyms across Dubai and Abu Dhabi. Located next to Burj Khalifa, The Burj Club is a 6,320 square-metre, high-end fitness and wellness retreat in the heart of Dubai. Set over five levels (one level being exclusively for ladies), the club includes a multitude of fitness, leisure and wellbeing facilities with panoramic views of Downtown Dubai.

“Les Mills have some amazing new products launching this year designed to inspire as many newcomers as possible into exercise, the first of which are our Barre and Tone classes. The Middle East will be one of the very first regions in the world to launch these amazing new programmes.” said Glen Stollery, Director of Operations, Les Mills Middle East and India. “We also have some other very exciting news that we will be announcing in the coming months, so watch this space!”

About Les Mills

We inspire millions of people to get moving every week. They engage with us and rely on us for the world’s best group training.

We mix great music and cutting-edge science to help people fall in love with fitness. Our workouts are licenced by 19,000 partners in 100 countries around the world. We support our partners with research, marketing and new workouts every three months.

Our tribe of 130,000 certified instructors bring those workouts to life every day. The future of fitness is merging physical and digital. We are leading the way with immersive training and workouts on demand.

Related posts