MOUAWAD GENÈVE THE EPITOME OF SWISS WATCHMAKING
The heritage of Mouawad is steeped in Swiss watchmaking traditions that extend all the way over a century ─ 127 years to be exact. Combining precise skills, exceptional artistry, and the highest levels of technological innovation, Mouawad has been producing fine timepieces renowned for their high-end movements, intricate complications, and unique designs. Since the launch of the Grande Ellipse collection in 2013, the very first to carry the Mouawad signature, there has been a tempting range of models to suit every mood and style.
Elegant and robust, Mouawad’s Grande Ellipse timepieces are tailored for men with refined tastes. Each Grande Ellipse watch features the remarkably detailed excellence of all Mouawad products, aligned with the horological expertise of its master watchmakers. These luxury wristwatches, whose DNA is an evolution of the renowned elliptical-shaped Robergé Andromède series, brings forth new, contemporary styles stretching watch design and functionality to new heights.
Carrying this impressive line of Swiss timepieces forward, Mouawad Genève has recently introduced the limited-edition Grande Ellipse Galaxy – the new, blazingly brilliant addition to its growing Grande Ellipse collection. Designed for gentlemen of distinction, these unique watches feature a double barrel tourbillon movement, hand-wound with a retrograde date indicator and a 120-hour power reserve – making them a perfect fit for fastidious gents.
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A magnificent statement of refined taste, this special timepiece is available in 18-karat white or rose gold, and encompasses models that are fully studded with diamonds, diamonds and rubies, or diamonds and blue sapphires. The Grande Ellipse collection leverages decades of the Mouawad watchmaking heritage in the heart of Switzerland, and this new timepiece builds on the prestige of the Grande Ellipse name, bringing forth an extraordinary model.
Uniquely distinct timepieces combining clean, sophisticated lines with sporty looks, the finest, most durable materials, and audacious construction, the Grande Ellipse models have been realized and forged to be the choice of the world’s most discerning luxury timepiece customers. In the Grande Ellipse Galaxy, the essence of traditional Swiss watchmaking is truly given a luxurious incarnation where precious gems and impeccable timekeeping blend in one.
MOUAWAD – Enchanting customers with magnificent jewels and timepieces since 1890
Led by fourth-generation Co-Guardians, Fred, Alain, and Pascal Mouawad, and backed by more than a century of excellence in its field, Mouawad remains a family business built upon artistic excellence, superb craftsmanship, trust, and relationships. Mouawad designs, manufactures, and sells its own exclusive jewelry and timepiece collections ranging from boutique collections and haute joaillerie to magnificent bespoke masterpieces and objects of art. The Mouawad brand has penetrated continents across the world, while retaining its eminent position as a jeweler to royalty, high society, celebrities, and those who appreciate the finest standards of dazzling craftsmanship. The vision at Mouawad has always been to enchant and build lifelong relationships with customers by offering a wide range of jewels and timepieces for all occasions.
In addition to its jewelry and timepiece design and production, Mouawad also manufactures rough diamonds as a Diamond Trading Company (DTC) Sightholder, which grants it a direct and unique access to conflict-free rough diamonds and gemstones, sourced and purchased in countries that are full participants in the Kimberley Process Certification Scheme.
Diamonds and gemology have always been a passion for the Mouawads, and besides being renowned for fine jewelry and timepieces, the Mouawad family has acquired over the years some of the largest and rarest diamonds in the world, and many of these historic gems carry Mouawad as part of their designated name. The family’s ongoing support of the global industry through research and education led to third-generation Robert Mouawad receiving a Lifetime Achievement Award from the Gemological Institute of America and having the GIA campus named in his honor.
Guinness World Records
Mouawad has been honored by the Guinness World Records five times, the most recent of which being for the Mouawad Flower of Eternity Jewellery Coffer – the most valuable jewellery box in the world (US $3.5M). In 2013 the Mouawad L’Incomparable Diamond Necklace was named as the most valuable necklace in the world (US $55M), featuring the world’s largest internally flawless diamond, the Incomparable diamond (407.48 carat). In 2011 Guinness awarded Mouawad for creating the most valuable handbag in the world – the Mouawad 1001 Nights Diamond Purse (US $3.8M). In 2003 the Very Sexy Fantasy Bra received a Guinness for being the most luxurious and expensive piece of lingerie ever made (US $11M), and in 1990 a GWR was awarded for the Mouawad Splendor – the most expensive single pear-shaped diamond in the world at the time (US $12.76M).
With brothers Fred Mouawad heading the diamond division, Alain, the watch division, and Pascal, the retail division, each Co-Guardian brings his unique business acumen and creativity to the 127-year-old brand with the mission of continuing the rich heritage of creating fine jewelry and timepiece collections, while widening distribution through contemporary and accessible price points in order to increase the reach of the brand internationally.